PlayinTraffik.com is our informational site for the Traffik content management system (CMS). The perfect union of artistic freedom and in-depth marketing intelligence, Traffik has enabled us to build online businesses and custom functionality without compromising on design.
We needed a site that catered to two primary markets—designers and business owners. For designers, we needed a site that highlights the strengths of the system from a design, layout, and usability standpoint. For business owners, we wanted to focus on executive insight, total cost of ownership, customer database, eCommerce and the eMarketing strengths of Traffik. We also wanted to encourage visitors to sign-up for a free trial and inquire about web design in Traffik.
Making effective use of the home page real estate, we highlighted the most important selling points for Traffik from both a business owner and designer point-of-view. We also demonstrated social media integration and provided multiple points to sign-up for the free trial. We also demonstrated the latest techniques such as a parallax background sliders and slideshows coupled with a solid layout. This further reinforces the power of the Traffik system for designers.
Not only has PlayInTraffik.com been a successful marketing tool for the Traffik CMS, the site was also awarded a bronze medal for the 2009 ADDY awards.