From humble beginnings as a blog to assisting small group leaders, The Spero Project has grown into one of Oklahoma City's most effective non-profit organizations. Their goal is to provide avenues that move awareness into action. Specializing in "Next Step Networking," their passion is connecting people with the relationships and resources they need to take the 'next step' in confronting issues they care about in their local and global communities. Currently, they have four main initiatives: bringing attention to marginalized women, giving voice to international refugees, creating more awareness for adoption and foster care agencies, and combating poverty.
The Spero Project needed to evolve from their humble WordPress template and move into a custom site that could enable them to advocate for multiple projects and causes. They needed to retain the blogging platform, but also grow into a more information rich presence and move beyond their small group focus by making it easier for volunteers to get involved. That, coupled with several new initiatives, outlines the challenges Level9 was given to overcome.
We decided to introduce imagery paired with a blue tone background to invoke an emotional attachment to The Spero Project. Next we highlighted their four primary ministry projects paired with their four latest events. We retained the blog and added a custom small group application. The small group application adds a much needed tool for leaders to find opportunities for their group to serve.
The Spero Project has grown in many ways. Through its partnership with LifeCurch.TV Mercy Ministries, they serve an average of 225 families a week. In 2010, Speropacks were available for pickup alongside Lifepacks this Christmas at local LifeChurch.TV campus locations. Lifepacks allow the congregation to offer gifts to underprivileged children during the Christmas season. Having a digital presence helps The Spero Project more effectively partner with other technologically savvy organizations such as LifeChurch.TV. But perhaps the most valuable result of the new site is how it empowers the staff to mold its message and online presence based on the ever evolving needs of the world.
Spero:Aspire, a project aimed at providing avenues to provide assistance to marginalize women, will have its next ‘Marked’ event in March 2011. The last ‘Marked’ event united five organizations to raise funds and awareness for women around the world. The website offers an avenue for visitors to donate with confidence.