Level9 Blog

Monday, June 06, 2011 - Tim Warner

Business Plan, Where Art Thou?

We talk to many small business owners about having their website built or in some cases, rebuilt.  During the first meeting we try to learn as much as we can about the business, its customer base, competitors, goals, marketing plans and the project budget constraints. One of the first questions we ask is if they have a business plan. Over 95% don’t. That’s a fairly alarming statistic that inevitably makes our job more difficult. Although it can take anywhere from 40 to 160 hours to develop, depending on the type of business and the intended audience, spending that time up front will allow you to be proactive rather than reactive. Level9 will use this information to navigate your dreams into a successful online business with effective eMarketing and eCommerce components. Without a business plan, we are relying on your hunches and on the spot decisions to shape your online presence. This often leads to constant requests to change the way the website functions after site launch due to the reality that what you asked us to build can't succeed in the real world.

On May 24th we hosted our first eCommerce 101 seminar with the Oklahoma Small Business Development Center in downtown Oklahoma City, which was named one of the top 10 SBDCs in the county. Every business needs a plan for success. The SMBDC offers the tools to help you formulate just that. From seminars to online courses, even consultation. In their own words:

The Oklahoma Small Business Development Center is a state and federally funded organization that was created to assist small business owners and aspiring entrepreneurs in reaching their potential in all their business ventures.

In 2010, the OSBDC team of consultants assisted with the start-up of 278 new businesses, created and retained over 898 jobs, and injected over $25 million in new capitalization into Oklahoma's economy.

We highly recommend that you take the time to research, and plan your success. Together we can review your plans and accurately and effectively translate them over to an award winning, and successful, online recipe for success.

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